Lakeshore Learning not kidding about store experience

Lakeshore Learning Materials, a Carson, California-based specialty retailer of educational materials with about 60 stores nationwide, is taking a smart approach to customer service. The company has selected and implemented Aptos (formerly Epicor Retail) solutions to help streamline and mobilize store operations, and support cross-channel order management and customer engagement.



In addition to stores, Lakeshore Learning markets its products through its business-to-consumer and business-to-business websites, catalog, and an outside sales force catering to school districts nationwide.



To support its commitment to servicing customers, Lakeshore Learning was looking to replace its aging legacy systems, integrate its sales channels, and elevate its in-store customer experience. The company found the tools to do all that and more with the Aptos Store (for POS), Aptos Enterprise Selling, Aptos CRM, Aptos Loss Prevention, and Aptos Sales Audit.



Following Aptos deployment, Lakeshore Learning customers now have a more convenient checkout process, a centralized returns process, and an “endless aisle” where customers can buy in store and have those items shipped to their homes from Lakeshore Learning’s distribution center. In addition, transactions involving gift cards, loyalty programs and special pricing are more streamlined.



“Our investment in new store systems enables Lakeshore Learning associates to be more productive and more responsive in meeting the needs of our customers,” said Bo Kaplan, CEO of Lakeshore Learning. “As well, our customers now have a consistent shopping experience across channels. Using Aptos Store, our associates can now provide a more engaging and value added experience in the store, with the ability to access both Web and store inventory to find the exact products our customers want quickly and easily.”