Sales & Marketing

New York City -- Finish Line has chosen Maxymiser, a global expert in conversion rate optimization solutions, to perform website testing and segmentation for finishline.com. Maxymiser will help Finish Line successfully implement website optimization to improve the online customer experience and achieve business goals.

NEW YORK — Macy's announced that it is bringing back its Backstage Pass campaign with even more engaging video content that delivers trend and helpful advice, straight from Macy’s stable of star designers and industry experts. In addition to essential tips, customers will have the chance to instantly win daily shopping sprees worth up to $500, wherever a Macy’s Backstage Pass appears, whether in-store, print or online.

Target produced another month of solid same-store sales growth in July and had a lot of good things to say about its future prospects. But judging from the action in the company’s share price in the intervening days, it was as if second-quarter earnings per share had come in well short of analysts’ expectations. Target got caught up in the selling free-for-all that occurred on Friday when it appeared the United States was in for a credit rating downgrade followed by a further acceleration on Monday after the downgrade occurred.

Oakbrook, Ill. -- McDonald's Corp. said Monday that its global same-store sales climbed 5.1% in July, buoyed by ongoing strength abroad and sales of its McCafe beverage and staples such as Chicken McNuggets.

By segment, same-store sales rose 5.3% in Europe. The Asia/Pacific, Middle East and Africa experienced a 4% gain, while the United States posted a 4.4% increase.

Last month McDonald's reported a 15% increase in second-quarter net income as it continued to entice customers to buy new menu items.
 

Strength in the apparel category continued at Target during July, with same-store sales increasing just below the company average of 4.1%, positioning the company as a winner in a month where performance among competitors was uneven.

It seems like everybody wants to get in the outlet business these days. In particular, there are a growing number of “traditional mall” developers that seem to be seriously considering -- or in some cases, actively pursuing -- the development of outlet centers or the conversion of existing traditional mall assets into outlets. On the heels of Gap’s announcement to close 200 of their full-price stores by 2013 and concentrate on expanding their Gap outlets and Banana Republic Factory Stores, I understand why developers are seriously thinking about outlet centers.

SAN MATEO, Calif. — Sam's Club has engaged the services of DemandTec to enhance its eValues program.

Sam's Club said it will use DemandTec's Deal Management service to streamline the collaborative presentation, negotiation, reconciliation, and archiving of member offers and supporting supplier funds for the eValues program.  

DemandTec is working in conjunction with FICO, provider of the eValues program, to integrate Deal Management, streamline the process, and deliver highly targeted, timely offers to members of Sam's Club.  

New York City -- Sam’s Club has selected DemandTec’s Deal Management software service to enhance its eValues program.