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Sales & Marketing

  • Wal-Mart shakes up e-commerce leadership

    Bentonville, Ark. -- According to reports by Reuters and Bloomberg on Friday, Wal-Mart Stores is transferring management of its e-commerce business to store-level leadership in developed countries and said that two online executives are leaving the company.

    According to the reports, e-commerce leaders in markets such as the United States, Canada and the United Kingdom, will now report directly to the heads of stores in those countries instead of global e-commerce executive Eduardo Castro-Wright.

  • TGT 2Q: What to look for

    Target is set to report second quarter earnings Wednesday morning, and let’s just say it would be a surprise if there were any surprises. The company is pretty thorough when it comes to managing investor expectations and provides commentary regarding whether analysts’ estimates are too high or too low.

    That was the case at the end of the first quarter when the company indicated the then consensus estimate of $1 a share for the second quarter was too high, or as CFO Doug Scovanner indicated “above the midpoint of a reasonable range of likely outcomes.”

  • Court ruling on Zip Codes challenges retailers

    New York City -- A privacy ruling from California’s highest court which found that the practice of asking credit card customers for ZIP codes constituted a violation of state consumer privacy statutes could have substantial implications for retailers, warns Mac Nadel, retail/wholesale, food & beverage industry practice leader for Marsh Inc.

  • Michaels inks five-year deal with LogiSource

    IRVING, Texas  — Michaels Stores and procurement management firm announced on Friday a five-year agreement under which LogicSource will provide print procurement and related services to Michaels.

    More than $250 million of print and promotional spend will be covered over the life of the contract.

    Prior to beginning the relationship, LogicSource conducted a strategic analysis of Michaels’s print production ecosystem, from creative through to distribution, and developed a program designed for cost savings and operational enhancements.

  • Office Depot launches mobile back-to-school promotion

    New York City -- Marketing technology company SpyderLynk and Momentum Worldwide announced Friday that Office Depot has launched a national back-to-school mobile campaign that was developed by Momentum, using SpyderLynk’s 2D mobile barcode SnapTag technology.

    The campaign offers back-to-school shoppers the opportunity to save through in-store mobile gift card giveaways and other discounts.

  • Lowe's profit dips in Q2, closed seven stores on Sunday

    Mooresville, N.C. -- Lowe’s Cos. reported Monday that profit for the quarter ended July 29 was $830 million, down from $832 million in the year-ago period. The home improvement retailer closed seven underperforming stores on Sunday and trimmed its earnings forecast for the year.

    “Despite some recovery in our seasonal business, our performance for the quarter fell short of our expectations," said Robert A. Niblock, CEO.

    Net sales edged up 1.3% to $14.5 billion; same-store sales dipped 0.3%.

  • New survey sheds light on QR code use

    RESTON, Va. — About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

    Among 14,452 users surveyed during the month of June that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

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