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A.T. Kearney study sees big opportunity for retailers in aging consumers
Chicago -- Meeting the needs of aging consumers offers retailers and brand marketers a major opportunity going forward, according to a new study by global management consulting firm A.T. Kearney.
Mature consumers form a worldwide market segment that spent $8 trillion in 2010 and will be spending $15 trillion annually by the end of this decade, the study estimated. Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five; in 30 years, there will be more people over 60 than under 16. -
MSLO names SVP communications
NEW YORK — Martha Stewart Living Omnimedia nnounced that Jeanne Meyer has joined the company as SVP communications. In this position, she will work closely with the senior management team to lead, develop and execute a comprehensive corporate communications strategy for the company's media and merchandising businesses. She will report to president and COO Lisa Gersh.