Sales & Marketing

By Dan Pahomi and Peter Leith, [email protected]

Promotions are a key element in any retailer’s arsenal of tools to help drive customer traffic. They are especially important during the holiday season. And, in an economy still fraught with uncertainty, some customers are hardwired only to purchase products on sale. Promotions are crucial for retailers to communicate when new products are available and when they are offering discounts for the items their shoppers want to buy.

Washington, D.C. -- Survey results released Thursday by the National Retail Federation found that fewer retailers expect return fraud rates to grow this holiday season, due in part to stronger checks and balances and to enhanced return policies.

Chicago -- Mall owner General Growth Properties said Thursday it has launched an enhanced version of its mobile application.

The Club app delivers several new upgrades, including push notifications to alert users of their favorite store sales, a Google  map feature, live Facebook feeds, GPS capabilities and more. Android and iPhone users can download the free app through the Android Market or App Store by searching The Club Shopping Mall Guide. 

SECAUCUS, N.J. — The 2011 Kosherfest confirmed what many in the industry already know — kosher products are in high demand by a growing number of both Jewish and non-Jewish consumers. 

MENOMONEE FALLS, Wis. — Jennifer Lopez' and Marc Anthony's split had little impact on sales of their respective brands at Kohl's, which reported its third-quarter results Thursday. According to Kevin Mansell, Kohl’s chairman, president and CEO, "the launch of [the] Jennifer Lopez and Mark Anthony brands during the quarter met [the company's] aggressive sales plans."

CITY OF COMMERCE, Calif. — A strong earnings and sales performance during its fiscal second quarter gave 99 Cents Only Stores the confidence to raise its full year guidance and become more aggressive with store growth. The company reported that total retail sales increased 9% to $352.2 million and same-store sales increased 6.7% for the second quarter. Consolidated net income increased by $2.2 million to $15.1 million or 21 cents per diluted share, versus $12.9 million in the prior year, or 18 cents per diluted share

Bentonville, Ark. -- Wal-Mart Stores said Thursday that it will kick off the holiday season at 10 p.m. on Thanksgiving with three Black Friday sale events.

Black Friday circulars were released Thursday via Facebook and walmart.com to promote the early savings, which include specials on electronics and toys.

"Our customers told us they would rather stay up late to shop than get up early, so we're going to hold special events on Thanksgiving and Black Friday," said Duncan Mac Naughton, chief merchandising officer, Walmart U.S.

Menomonee Falls, Wis. -- Kohl’s Corp. reported Thursday that profit for the quarter ended Oct. 29 rose 20% to $211 million, compared with $176 million in the year-ago period.

The retailer cited cost cuts and strong demand for exclusive brands for the strong performance, which matched Wall Street expectations.