Sales & Marketing

COLUMBUS, Ohio — Consumers have a new incentive to shop at Express, with the launch of Express Next, a new points-based loyalty program open to all Express customers throughout the United States. It replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper's habits both in-store and online, as well as reward brand interaction via social media.

New York -- Swedish fast-fashion retailer Hennes & Mauritz (H&M) plans to call its new retail brand “& other stories” according to various media reports.

Walmart chief merchandising officer Duncan Mac Naughton was back in Canada earlier this week at the CIBC World Markets Retail and Consumer Conference in Toronto sharing a message of improved traction and accelerating momentum.

Walmart SVP talent development Celia Swanson has been added to the roster of speakers for the NWA Business Women’s Conference on Sept. 11 hosted by the Bentonville/Bella Vista Chamber of Commerce. Swanson joined Sam’s Club with the Pace membership club acquisition in 1994 as the senior director of the people group. She served as VP of the people group at Sam’s until 1997 when she was promoted to run membership, marketing and administration. She was named EVP in 2000, assumed leadership of change management in 2005 and moved to her current role in 2009.

Indianapolis -- The Finish Line announced that Gart Capital Partners will invest $10 million in Finish Line’s Running Specialty Group, with the goal of creating the largest operator of specialty running shoe business in the United States.

WOONSOCKET, R.I. — CVS Caremark outlined succession plans for its pharmacy benefit management business as EVP and COO Jon Roberts will assume the role of president of the PBM business, effective Sept. 1.

El Paso, Texas -- Freedom Crossing at Fort Bliss, the first-ever, open-air shopping center to be part of a United States military installation, announced that A'Gaci, O'shoes, and Texas Roadhouse will soon open at the retail destination. Comprised of more than 461,000 sq. ft. of gross leasable area, Freedom Crossing is one of the only shopping centers to be built in the United States in recent years, and the first opportunity for businesses to privately operate within an open-air center on a U.S. military installation

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.