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Market Track: July 2012
With the start of Back to School promotions, (and taking JCPenney out of the mix) we witnessed increase in page count that was driven mainly by significant increases in Walmart’s and Sears’ page counts.
JCPenney has been drastically altering their promotional strategy in past couple of months, however this month, the store did not promote at all, causing curiosity for many customers. (It should be noted that JCPenney did release circulars the week of July 29th that will be counted in the August report.)
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AAFES, Marvel roll out collaborative issue of comic book
DALLAS — The Army and Air Force Exchange Service and Marvel Custom Solutions on Thursday announced the 13th collaborative issue of an “Avengers” comic book, available only through AAFES locations.
Marvel and AAFES have printed 1 million copies of the free comic book and currently are available at Exchange stores worldwide while supplies last.
