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Spanx to launch first brick-and-mortar stores
New York – A report by Women’s Wear Daily said that shapewear brand Spanx will launch a retail presence, with four store openings in the coming months.
Expanding its online and department-store presence, Spanx will open three standalone branded stores in October, according to WWD, located in Tysons Corner Center in McLean, Va.; Garden State Plaza in Paramus, N.J.; and King of Prussia Mall in Philadelphia. A fourth store is slated to open at Atlanta’s Hartsfield-Jackson airport. -
Survey: Nearly half of consumers feel BTS promotions are improved
Los Angeles -- A PriceGrabber back-to-school survey released on Wednesday found that 48% of consumers believe retailers are offering better back-to-school shopping promotions this year.
According to the survey, 88% of consumers chose 'sales' as the top retailer promotion that will entice them to make a back-to-school purchase this year. Forty-nine percent of shoppers cited coupons; 44% noted that "free items with purchase" would persuade them to buy; and 34% selected sales available online only.