Sales & Marketing

Washington, D.C. -- Survey results released Tuesday by the National Retail Federation found that 71.5% of Americans will celebrate Halloween this year, up from 68.6% last year and the most in NRF’s 10-year survey history.

The consumer spending survey conducted by BIGinsight also found the average person will spend $79.82 on decorations, costumes and candy, up from $72.31 last year, with total Halloween spending expected to reach $8.0 billion.
 

ARLINGTON, Va. — Consumers are growing more confident in technology and plan on spending more in this area, according to the latest CEA Index released today by the Consumer Electronics Association. The CEA Index also showed that consumer confidence in the overall economy improved this month.

By Jeannie Lewis, [email protected], @dot jeannie

WAYNE, N.J. — Toys"R"Us is getting ready for the increased demand this holiday season by hiring 45,000 seasonal employees to staff its stores and distribution centers across the country this holiday season.

Minneapolis -- Contradicting claims that showrooming undermines retail sales, new survey results from loyalty management company Aimia revealed that showroomers exhibit more loyal behavior than non-showroomers, making them an ideal target for retailers.

Retail showroomers, who browse for items in-store before using their smart phones to find a lower price online, were also found to be active participants in loyalty and reward programs, according to the "Through the Looking Glass" retail brief released on Tuesday.

Framingham, Mass. -- Staples Inc. announced Tuesday a strategic plan to shore up sales and profitability that will involve accelerating the closure of 15 U.S. stores and 45 stores in Europe.

The office supplies retailer also said it will ramp up investment in its online and mobile efforts.

The announcement comes after a soft second quarter in which profit and traffic dipped downward.
 

New York -- Ann Inc. announced Tuesday at the Clinton Global Initiative that it will expand on its Vital Voices initiative with a program it is calling “Commitment to Action.”

The parent company of Ann Taylor and Loft piloted its ANNpower Vital Voices Initiative in 2011 as a groundbreaking partnership with international NGO, Vital Voices Global Partnership. The effort aims to train and empower young women in the U.S. to create positive social change in their local communities and become the next generation of leaders.