Sales & Marketing

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

Super Bowl XLVII is scheduled for February 3 in New Orleans and Beyonce is the featured entertainer for the Pepsi sponsored half time show. What’s different about this year’s event is the beverage brand and entertainer have issued an open call for fans to submit a poses that will be used in an opening video that welcomes Beyonce to the stage.

New York City -- A report issued Thursday by Experian Marketing Services found that online traffic to the top 500 retail sites on Christmas Day 2012 rose 27% compared to 2011.

The top retail sites received more than 115.5 million total U.S. visits, according to Experian. To date the holiday online traffic for the past 7 weeks to retail sites are up 10% for 2012 vs. 2011.

Other report key findings include:
    

New York City -- Holiday-related sales rose 0.7% from October 28 through December 24, compared with a 2% rise last year, according to a preliminary report from MasterCard Advisors Spending Pulse.

"It has been a very uneven industry performance, probably at least for the last year, and that certainly continued into the holiday season," said Michael Niemira, chief economist at the International Council of Shopping Centers, in a Reuters report.

FRAMINGHAM, Mass. — It’s not the latest iPhone or the newest Tablet, but Staples is touting a breakthrough in binder design for the New Year.

The Staples Better Binder boasts removable FileRings which the company contends make it the first such product to offer a feature that allows users to detach the rings from the shell for easy filing.

New York City -- Online sales rose 22.4% on Christmas Day, according to IBM Digital Analytics Benchmark, which tracks more than 1 million e-commerce transactions a day from 500 U.S. retailers.

The increase was higher than the 16.4% increase in 2011, and provided one bright spot in what has proven so far to be a lackluster holiday shopping season.

Atlanta -- CBL & Associates Properties and Horizon Group Properties announced that their jointly owned Outlet Shoppes at Atlanta will open one month earlier than previously announced – or on July 18, 2013.

Located in the North Atlanta suburb of Woodstock, Ga., the 370,000-sq.-ft. initial phase of the center will feature such designer outlet names as Nike, Saks Fifth Avenue OFF 5TH, Bose, Brooks Brothers, Columbia Sportswear, Cole Haan, White House|Black Market, Guess, Fossil, Michael Kors, Under Armour, and Talbots.  

PLANO, Texas — Dr Pepper has launched its latest advertising campaign featuring real people and their “one-of-a-kind” stories.

NEW YORK & LONDON — Nook Media, a subsidiary of Barnes & Noble, has teamed up with Pearson, a leading global learning company, to accelerate customer access to digital content.