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Sales & Marketing

  • Pitney Bowes survey finds younger consumers open to QR codes

    Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

    QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.

  • Surveillance tech innovators bring in fresh blood

    RANCHO CUCAMONGA, Calif. — Surveillance technology developer Universal Surveillance Systems has named Amanda Kirtlan, Robyn Broderick and Nicole Finley as national account managers.

    Universal Surveillance Systems offers security solutions designed to deter theft, prevent loss and increase profitability, as well as customer support to Fortune 500 clients, worldwide leading retailers and local communities.

  • Report: Duane Reade leverages social media to boost sales

    NEW YORK — Duane Reade, which is owned by Walgreens, has increased Duane Reade brand hosiery sales by close to 20% thanks to a seven-week social media campaign launched in November to raise awareness of those products — produced by Doris Hosiery Mills.

  • Office Depot to offer function and fashion

    BOCA RATON, Fla. – Office Depot has launched the See Jane Work spring collection, featuring stylish organization products and desk accessories, available exclusively at its physical stores and website.

    Entrepreneur Holly Bohn-Weiss created the collection, which caters to female customers, because she felt the selection of desk accessories that resonated with her style and personality were limited.

  • IBM partners with Signet Jewelers on digital makeover

    Armonk, N.Y. -- IBM announced Wednesday that jewelry chain Signet Jewelers has teamed with IBM on a major e-commerce strategy and digital marketing redesign for Signet's national U.S. store chains, Kay Jewelers and Jared the Galleria of Jewelry.

    The initiative has resulted in consistent sales growth, including a year-over-year increase of 49% in online sales as reported in the company's recently announced holiday sales for fiscal 2013.

  • American Diabetes Association sweet on Domino

    ISELIN, N.J. — The American Diabetes Association has made Domino Foods, maker of Domino Light and C&H Light All Natural Sugar and Stevia blends, its national strategic partner.

  • Apple retail VP to leave

    New York -- Jerry McDougal, retail VP for Apple Inc., will be leaving the company, according to a Wednesday report by Bloomberg.

    He will be replaced by Jim Bean, a VP in Apple’s finance division.

    Company spokesman Steve Dowling told Bloomberg that Bean will be an apt replacement for McDougal, who served under former CEO Ron Johnson for many years.

  • Staples names chief culture officer

    Framingham, Mass. -- Staples announced that John Burke, SVP business services, has been named to the newly created position of SVP chief culture officer. Burke joined Staples more than 23 years ago and led its Business Services team for 12 years.

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