Sales & Marketing

ATLANTA — Songstress Taylor Swift has signed on as the new face of Diet Coke's "Stay Extraordinary" campaign, which celebrates the self-assured and aspirational people who enjoy Diet Coke everyday.

Washington, D.C. -- Retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 3.4%, down slightly from 4.2% in 2012 and 5.8% in 2011, according to the National Retail Federation’s 2013 economic forecast.

The lukewarm forecast, released Monday, comes on the heels of a holiday season that went head-to-head with Washington’s political wrangling over fiscal concerns, shifting consumers’ spending plans downward. In the end, holiday sales in 2012 grew 3.0%.

WATERLOO, Ontario — Move over iTunes, there's a new digital media storefront hoping to capture some of Apple's lucrative business.

New York -- Consumers expect to spend slightly more on Valentine's Day merchandise this year than last year, according to a report by market research firm IBISWorld.

The report forecasts spending of $134.08 per person, compared with last year's $133.99. Total revenue for the holiday is expected to grow by 3.2%, to $20.8 billion, despite incomes and consumer sentiments remaining below what they were before the recession.

BOSTON — Private sale site, Rue La La, has appointed Darlene Daggett as a president overseeing merchandising, programming and member experience. Daggett will report to Ben Fischman, founder and CEO of Rue La La and be headquartered in the Boston and New York offices.

Daggett's background includes 18 years at QVC Inc., one of the world's largest e-commerce retailers. In her most recent role, as president of QVC U.S. Commerce, she was responsible for merchandising, planning, broadcasting and new business development.

Cincinnati -- Macy’s on Monday announced a series of changes to its senior executive leadership team, effective immediately. The changes include the creation of the newly-created role of chief omni-channel officer, which will be filled by Robert B. Harrison, previously Macy’s EVP for omni-channel strategy. Harrison, who will join the company’s executive committee, will report directly to Macy’s chief executive Terry Lundgren.
 

Footlocker COO Richard Johnson has joined the board of Maidenform Brands.

Johnson serves as EVP and COO at Footlocker, one of the nation’s leading retailers of athletic footwear, and has been with the company for 16 years.

"We are delighted to welcome Dick to our board of directors," said Maurice S. Reznik, Footlocker’s CEO. "Dick has demonstrated strong leadership at Foot Locker and his broad operating and international experience will serve Maidenform well."

New York -- Mexican supermarket and restaurant operator Gigante has entered into a joint venture with Petco Animal Supplies to open at least 50 stores in Mexico and other Latin American countries over seven years, Reuters reported.

The first two Petco stores will open this year in Mexico City and Guadalajara, Gigante said in a release to the stock exchange.

The financial terms of the agreement were not disclosed.