Sales & Marketing

New York -- Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design. The trademark covers the furniture and fixtures, floors, lighting and shelves found in Apple stores, along with the “Genius Bar.”

In addition, the trademark covers Apple’s all-glass storefront design.

St. Paul, Minn. -- Paster Enterprises announced Tuesday the hiring of Mike Sturdivant as a leasing agent for the company.

In his new role, Sturdivant will develop and launch marketing strategies for PE and prospective tenants. His duties will include working with existing tenants, being active in the brokerage community and researching industry trends.

Amazon, which gained attention for its expanded Kindle line and growing e-commerce footprint, captured the second spot on BrandIndex's list of most buzzed about U.S. brands for 2012.

Lowe's and Target were the only traditional retailers to make the top 10. Lowe's moved up one spot to the number five position, thanks to the launch of MyLowes.com and better-equipped staff. Target captured the number seven spot with the help of its remodeling program and year-round exclusives.

Other retailers in the top 25 include Walgreens (13), Home Depot (18) and Kohl's (25).

Phoenix -- Cole Real Estate Investments announced it executed leases totaling 1,658,000 sq. ft. at Cole-related properties throughout 2012.  

The transactions included 390,000 sq. ft. of new leases and 1,268,000 sq. ft. of lease renewals, bringing Cole’s multi-tenant retail property occupancy rate to 97.7%.

New York -- J.C. Penney will leave the Martha Stewart name off some of its upcoming décor and housewares lines despite the pair’s multi-million dollar partnership, according to a Tuesday report by the New York Post.

Citing unnamed sources, The Post said that while the Martha Stewart name will appear on window treatments, the brand will be mostly missing from key categories such as bedding, linens and kitchenware.

AUSTIN, Texas — Starmount, a software provider focused on helping retailers optimize the shopper experience, has named software development veteran John Filut its new VP operations. Filut will play a crucial role in planning and executing internal operations and processes, including project management best practices and refining the development and delivery of Starmount services and support strategy. In this new role, Filut will also provide overall planning and management of IT.

New York City -- A report released Tuesday by The Conference Board showed that confidence among U.S. consumers fell in January to its lowest point since November 2011.

The Conference Board’s index decreased to 58.6, down from a revised 66.7 in December. The figure was lower than forecast; Bloomberg predicted a median of 64.

The drop in confidence coincides with the 2% payroll tax increase used to fund Social Security.

Clearwater, Fla. -- Boat retailer MarineMax reported Tuesday a loss of $4.16 million for the quarter ended Dec. 31, narrowed from a loss of $4.21 million in the year-ago period.

Revenue grew 8% to $99.1 million and same-store sales increased more than 8%.