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Online retailer launches womenswear line
SAN FRANCISCO, Calif. — American Giant, a California-based apparel brand for men which operates through a direct-to-consumer e-commerce model, has launched a womenswear line.
The first women's offerings will consist of both heavyweight and mid-weight sweatshirts and a jersey knit line, all made in America and sold exclusively online. Women will be able to pick from seven styles, all made from 100% pre-washed cotton and shrunk to fit and priced from $19.50 to $89.
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SDL Survey: Consumers expect same pricing, discounts and sales across channels
Maidenhead, United Kingdom -- Sixty-nine percent of shoppers expect a brand’s online store, mobile app and physical store to offer same pricing, discounts and sales, according to a survey by SDL that looked at the mobile and social media habits of consumers in the United States, United Kingdom, Australia and Singapore.