Online retailer launches womenswear line

SAN FRANCISCO, Calif. — American Giant, a California-based apparel brand for men which operates through a direct-to-consumer e-commerce model, has launched a womenswear line.

The first women's offerings will consist of both heavyweight and mid-weight sweatshirts and a jersey knit line, all made in America and sold exclusively online. Women will be able to pick from seven styles, all made from 100% pre-washed cotton and shrunk to fit and priced from $19.50 to $89.

Women's silhouettes include racerback tanks, crew neck tees and V-neck tees, available in 11 colors; French terry sweatshirts, available as full zip in five colors and pullovers in four colors; and heavyweight sweatshirts, available as full-zip in four colors as well as pullovers and full zip mock neck in three colors.

American Giant has also launched a new men's French Terry sweatshirt line, including the classic silhouettes from the original American Giant line: the full-zip hoodie, pullover hoodie and full-zip track jacket. The French terry fabric is a lighter weight, making ideal for spring and summer.

"We launched in February 2012 with our heavyweight sweatshirt line for men, and today, as we launch our women's line, our mission remains the same — offer the highest quality products at a fair price to consumers," said American Giant CEO Bayard Winthrop. "At American Giant, we believe strongly that it's possible to deliver the finest premium basics on the market today while staying 100% made in the USA and keeping prices reasonable. Our women's line isn't about adhering to trends or fast fashion, but rather making something that will look great, feel great and last a lifetime."