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Sales & Marketing

  • Office Depot, One Direction launch anti-bullying campaign

    BOCA RATON, Fla. — Office Depot has joined forces with boy band One Direction to raise money for an anti-bullying education program. The anti-bullying campaign is set to launch across the United States during the 2013 back-to-school season.

  • Plus-size retailer engages potential shoppers with video series

    GLEN ARM, Md. — Plus-size retailer Ulla Popken is looking to engage existing customers while enticing new ones to check out its e-commerce site via an online campaign that celebrates women of all sizes.

    The series of just-released videos encourages potential shoppers to dress in a manner that reflects their personalities.

  • Genesco earnings, sales drop

    NASHVILLE, Tenn. — Genesco, a specialty footwear and apparel retailer operating numerous brick-and-mortar and online retail brands including Journeys and Lids.com, reported declines in earnings and net sales for the first quarter of fiscal 2014.

    The company’s earnings declined 11% to $18.5 million from $20.8.

    Net sales decreased 1.5% to $591 million from $600 million. Same-store sales fell 4%. Earnings remained slightly ahead of the company’s expectations.

  • Michael Kors to add 50 stores in North America

    New York -- Michael Kors Holdings Ltd. is on a roll. The white-hot luxury fashion and accessories company plans to open up to 50 stores in North America in its current fiscal year, plus additional units in Europe and the Far East. Michael Kors currently has 44 stores in Europe, with another 40 planned for its new fiscal year. 

  • Seventh Generation acquires Bobble

    BURLINGTON, Vt. — Seventh Generation, a leading green brand which has championed sustainability for 25 years, has acquired New York-based Bobble, a leading brand in the reusable, self-filtering water bottle category. 

  • Former Microsoft manager plans chain of pot stores

    New York -- Jamen Shively, a former Microsoft corporate strategy manager, announced plans to invest $100 million over the next three years in a national chain of marijuana stores. The stores would sell both medical-use and adult-use (recreational) cannabis. Shively is now CEO of San Diego-based Diego Pellicer, which describes itself as the first legal premium marijuana retailer in the United States.

  • McCormick expands brand portfolio

    SPARKS, Md. — McCormick & Company, a global manufacturer, marketer and distributor of spices, seasoning mixes and condiments, has acquired Wuhan Asia-Pacific Condiments Co. WAPC manufactures and markets the DaQiao and ChuShiLe brand of bouillon products, which have a leading position in the central region of China. 

  • Survey: Employees’ appetite for social tools is increasing

    Redmond, Wash. -- Nearly half of employees report that social tools at work help increase their productivity, but more than 30% of companies underestimate the value of these tools and often restrict their use, according to a study by Microsoft Corp.

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