Sales & Marketing

Grand Rapids, Mich. -- Meijer is expanding its mPerks digital coupon program to include pharmacy purchases, allowing customers to earn $10 off their total shopping purchase, 5% off total grocery and health-and-beauty purchases or 50 cents off per gallon of Meijer gas for every five eligible prescriptions filled. Customers can also hang onto their rewards and keep filling prescriptions to earn double rewards, saving as much as $1 per gallon on gas or $20 off their next shopping visit.

NEW YORK — Brooks Brothers has named Vivien Kronengold as the company’s EVP and chief marketing officer, a newly created position. 

Kronengold will be responsible for leading the company’s global marketing strategy and will oversee all areas of marketing communications, including brand advertising, creative, digital and social media, direct, visual merchandising, public relations and events.

Boca Raton, Fla. – Office Depot and OfficeMax have identified the top five candidates for the role of CEO in the new company that their proposed merger will form. In a joint press release, the office supply retailers said that after reviewing and vetting more than 100 candidates and interviewing eight, the CEO Selection Committee has narrowed the selection process to five candidates it believes can lead the combined business forward following the merger, with the goal of having a permanent CEO in place by September.

MINNEAPOLIS — Wheaties has chosen MVP Adrian Peterson as the face of three limited-edition cereal boxes, the first of which is available in stores this week. 

As the latest "The Breakfast of Champions" athlete, Peterson will be honored at a celebratory event later this month by Wheaties.

New York -- Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history. The campaign spans outdoor, direct, social, in store, digital and also includes a return to television.

Reston, Va. -- Desktop-based e-commerce sales totaled $49.8 billion in the U.S. during the second quarter of this year. According to a new report from comScore, this represents an almost 16% increase from about $43.1 billion in the second quarter of the previous year.

This also marks the 15th consecutive quarter of positive year-over-year growth and 11th consecutive quarter of double-digit growth. Mobile commerce spending rose by $4.7 billion, or 24%, during the quarter. Other highlights of comScore’s data include:

CITY OF COMMERCE, Calif. — 99 Cents Only expects to increase its store count by approximately 10% exclusively in existing markets in fiscal 2014, following the company's first quarter results for the period ended June 29.

New York City -- Fashion retailer Marc Jacobs will enter the beauty category with his first store dedicated to cosmetics and beauty items.

The nearly 500-sq.-ft. store has opened at 385 Bleecker Street in Manhattan and, according to a Women’s Wear Daily report, will showcase the designer’s 121-SKU color cosmetics collection, as well as his fragrances with Coty Prestige.