Sales & Marketing

Dallas – SAP previewed a mobile app called Snap at its SAP Retail Forum held in Dallas Oct. 7-9. Designed for both tablets and smartphones, Snap is aimed at consumers who purchase items that require DIY assembly.

Bloomberg Businessweek senior writer Brad Stone has authored a new book about Amazon that is a must read for anyone involved in the retail industry – especially Walmart.

Roswell, Ga. – PGA Tour Superstores plans to improve operational efficiency and prepare for future growth using the SAP HANA business intelligence platform and the new SAP Customer Activity Repository application.

In an Oct. 8 session at the SAP Retail Forum 2013 in Dallas, Stephen McDonnold, CIO of PGA Tour Superstore, explained how his company and Cognizant Technology Solutions are working with SAP to create an IT environment supporting maximum operational efficiency.

Cincinnati -- Americans are increasing their use of social media for discussions about favorite brands, while slowing down on face-to-face and phone conversations about product likes and dislikes, according to a report by Colloquy, the research arm of LoyaltyOne, a global provider of loyalty and marketing programs.

Social media brand recommendations have grown 4% since Colloquy conducted survey research in 2011 on the word-of-mouth habits of U.S. consumers, while face-to-face recommendations have declined 4% in that time period.

Dallas – Increased one-to-one personalization and a growing global economy are two key “megatrends” that will help steer the future direction of retail, according to Dr. Chakib Bhoudry, executive VP of retail industry solutions for SAP. Bhoudry discussed these and other trends in his Oct. 8 keynote address, “Megatrends and the Future of Retailing,” at the SAP Retail Forum 2013 in Dallas.

ChapStick has selected Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as its latest brand ambassador. Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut Nov. 4.

The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock. 

New York -- Online mobile sales were strong in the third quarter as mobile percentage of online sales increased more than 60% year-over-year. Led by strong gains in home goods and department store, mobile traffic for U. S. retail overall reached almost 32% in the quarter, up more than 50% while online retail sales overall grew close to 10%.

Changes in foreign exchange rates had a negative impact on Costco’s comparable store sales for the fourth quarter ended Sept. 1, but the wholesaler still reported increases in both its U.S. and international markets.

The company’s comparable sales for the quarter increased 5%. U.S. comparable store sales increased 5% for the quarter, while international comparable store sales increased 4%.