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Sales & Marketing

  • American Eagle to pilot customer rewards program

    American Eagle plans to launch the ShopKick shopBeacon iBeacon solution in 100 top-performing American Eagle Outfitters and Aerie stores across the country. shopBeacon is an Apple iBeacon-based presence signal for retailers that offers customers rewards, in a currency called "kicks," for a variety of actions they take as they go about shopping.

  • GNC selects VeriFone NFC payment device

    Pittsburgh - GNC Holdings, Inc. will deploy VeriFone’s newest NFC-enabled multimedia payment device at more than 3,100 of its U.S. retail locations. The payment device will position GNC for potential future endeavors such as EMV (Europay, Mastercard and Visa) payments and customer marketing at the POS.

  • Former J&J exec appointed SVP sales at Coty

    Coty has announced that Brian Falcone will serve as SVP sales, overseeing all sales activities for Coty Beauty U.S. mass brands.

    Falcone will be responsible for field sales, customer marketing, category management, wall strategy and fixture planning.

  • How to Drive Sales and Boost Customer Satisfaction by Maximizing the Value of Helpful Expertise

    By Tom Stockham, [email protected]

    Remember the days when stores differentiated themselves against the competition on service? When consumers sought out expert product recommendations from knowledgeable sales associates? And bought from the one who worked hardest to help them find just the right product for their needs?

  • Why some CPG long shots win big

    Successful leaders and companies bring more than unique products or services to market — they consistently tap into 10 key growth enablers outlined in a new book by veteran CPG executive and growth strategist Dan Mack.

  • Report: LLBean.com tops in December online customer service

    New York – LLBean.com was ranked No. 1 in customer service among all major online retailers during the month of December 2013. According to the Stella Monthly Ranking from the StellaService customer service analysis firm, LLBean.com snared this honor for the second consecutive month.

  • H&M coming to the Outlets at Tejon

    Tejon Ranch, Calif. — Swedish fashion retailer H&M has taken a 22,000-sq.-ft. space in the Outlets at Tejon, which is under construction along Interstate 5 in a trade area stretching from Northwest Los Angeles County to Bakersfield.

    Established in 1947 in Sweden, H&M has 3,000 stores in 53 countries around the world.

    Tejon Ranch Co. and The Rockefeller Group are developing the 320,000-sq.-ft outlet center.

     

  • Build-A-Bear Workshop reports lower preliminary revenues for FY, Q4 2013

    St. Louis – Build-A-Bear Workshop, Inc. reported declining year-over-year revenues for the fourth quarter and fiscal year 2013 in a partial preliminary earnings release.

    On a preliminary basis, Build-A-Bear reported total fourth quarter revenues of $107 million, down 9% from $118.2 million in the same period a year earlier. Preliminary fiscal year revenues were down slightly to $378 million from $380.2 million.

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