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Office Depot appoints new VP, investor relations
Office Depot has appointed Michael A. Steele as VP of investor relations. Steele, who most recently served as VP of investor relations for OfficeMax, where he had been employed since July 2007, will report to Stephen E. Hare, EVP and CFO.
Steele will develop and execute Office Depot’s investor relations strategy, serving as the primary interface for management with the financial community. He plans to relocate to the Office Depot corporate headquarters in Boca Raton.
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The Cellular Connection implements RetailNext store analytics
Camdenton, Mo. – The Cellular Connection, a 300-unit national operator of Verizon Wireless stores, has selected RetailNext to develop staffing models, help with store design by analyzing customer’s path to purchase, and monitor traffic and conversion rates to help gauge the success of advertising campaigns. This will include testing and optimizing store layouts and product placements for their interactive touch screens, device wall, KidZone, and smart accessories (e.g. headsets, speakers, etc.) in order to offer customers the best in-store experience.