Sales & Marketing

Lucky Charms cereal is marking its 50th anniversary with a 50-day celebration featuring its longtime mascot Lucky the leprechaun.

The celebration kicked off last night with a tribute ad featuring pop vocal sensation Pentatonix singing his jingle. The festivities will culminate on Lucky's 50th birthday. St. Patrick's Day, March 17. Throughout the 50-day celebration, surprises will pop up across the country and online.

Omaha, Neb. - Department store retailer Gordmans has implemented Oracle Retail solutions to improve the customer experience and deliver on its advertised promise that shoppers will find “something unexpected” with each store visit. Using Oracle Retail software, Gordmans is streamlining the supply chain that supports its expansion throughout the Midwest.

Los Angeles -- The Coffee Bean & Tea Left said that Bill Robards has joined the company as VP of store development. He will be responsible for delivering upon the brand's extensive growth and expansion plans in the United States.

Hudson's Bay Company has appointed Douglas Scovanner as EVP of finance and accounting, on an interim basis. Scovanner will support acting CFO with the day-to-day stewardship of the company’s financial planning, asset protection and accounting functions.

Prior to this appointment, Scovanner spent nearly two decades at Target, most recently as EVP and CFO.

Irvine, Calif. -- Merchandise returns in 2013 cost U.S. retailers more than $267 billion in lost sales. That’s one of the findings contained in The Retail Equation’s 2013 Consumer Returns in the Retail Industry study, which analyzes results from the National Retail Federation’s annual survey on merchandise returns and the 2012 Canadian Retail Security Survey from The Retail Council of Canada National Retail Federation.

London -- Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

Bentonville, Ark. – Wal-Mart Stores is eliminating the positions of about 2,300 Sam’s Club employees.  The job cuts represent 2% of Sam’s total workforce. Employees whose jobs are eliminated that cannot find another job with Wal-Mart or Sam’s Club will be eligible for severance.

Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.