Sales & Marketing

Chicago -- Shoppers seek out time-saving tools where both technology and innovation are embraced to better serve the consumer. According to the 16th annual Mystery Shopping Study from The E-tailing Group, efficiency most often accompanies search where retailers almost universally (89%) have in place navigational dropdowns for a quick read of the assortment, while 90% of those retailers embellish these locations with favorite products or pre-defined offers.

Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.

Although sponsored search has generated revenue growth for the company, Overstock said that the move also incurs higher associated marketing expenses as a percentage of revenue than it had to pay prior to Google making its changes.

Columbus, Ohio – L Brands has named Stephen D. Steinour to its board of directors. Steinour is chairman, president and CEO of Huntington Bancshares Inc., a $59 billion regional bank holding company headquartered in Columbus, Ohio.

"I am excited to welcome Steve to our board," said Leslie H. Wexner, chairman and CEO of L Brands. "I'm confident that his considerable expertise in business, finance and customer service will provide valuable insight and guidance to our company. We're extremely fortunate that he has joined our team."

Framingham, Mass. - Joe Doody, president North American commercial, has been named vice chairman of Staples, Inc., and Shira Goodman, executive VP, global growth, has been named president, North American commercial of Staples, Inc. Both Doody and Goodman will continue to report to Ron Sargent, chairman and CEO. The appointments are effective February 2.

Samuel Adams is ready to share Rebel IPA with drinkers across the nation. The IPA offers consumers citrus aromas along with piney, resinous notes that come from West Coast hops.

Rebel IPA was one of the first beers to be developed in the Samuel Adams nanobrewery, a small batch, 10-gallon brewery system that operates within the confines of the Samuel Adams Boston Brewery.

Sacramento, Calif. – Wal-Mart supercenters in California benefit communities by supporting additional job creation, small business growth and more robust sales tax revenues. According to a new economic impact report conducted by economist Lon Hatamiya of the Hatamiya Group, on average, California communities with Wal-Mart supercenters fared far better on taxable retail sales than those communities without Wal-Mart supercenters.
 

Philadelphia -- Urban Outfitters, Inc. has selected TXT Integrated Retail Planning from TXT Maple Lake to support end-to-end retail planning across regions, brands and channels, from strategy through to assortment execution. The solution will help Urban Outfitters, Inc. manage the whole spectrum of its retail planning processes: strategic, merchandise planning, store grading, open to buy (OTB) and assortment planning, both pre-season and in-season.

Jo-Ann Fabric and Craft Stores has promoted Tony Carosello to VP, real estate. Carosello, previously director of real estate operations for the company, will report to Jim Kerr, EVP, CFO.