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Lindt taps IBM Smarter Commerce on cloud through CrossView
Research Triangle Park, N.C. -- CrossView, a provider of cross-channel commerce and retail solutions, announced that it is using technology from IBM's Smarter Commerce portfolio to help premier confectioner, Lindt Chocolate, deliver personalized shopping experiences, increase online conversion rates and grow mobile sales.
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What retailers need to know about iBeacon
With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.
But how should retailers best interact with their customers in this new age of mobile? A new innovation from Apple could be one answer: iBeacon.