-
Office Depot to close 400 stores by 2016
Boca Raton, Fla. -- Office Depot will close at least 400 U.S. stores during the next two years as part of its plan to consolidate operations after its acquisition of OfficeMax last November. The closings were not unexpected since there are many locations where the two brands have stores in close proximity to one another. The retailer also raised its full-year adjusted operating income forecast after reporting better-than-expected first quarter results amid cost cutting efforts.
-
ECRM: Retail circular advertising trends, April 2014
ECRM compared retail circular advertising in April 2013 versus April 2014 and noted trends occurring across top retail chains. Toys “R” Us experienced a massive 350% increase in page count year-over-year due to its release of three circulars this April versus one last year. Only a short eight-page “Bike & Trike Trade-in” circular was run last year. This year, the bicycle circular ran in the last week of the month again, but the other two circulars appeared to be a response to the late Easter this year, with a focus on $5 or less basket-fillers.
