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Office Depot integrates brands in new ad
Office Depot has integrated its Office Depot and OfficeMax brands by launching on Sunday a single, combined insert offering savings on products and services being offered at both retail banners.
The move marks the first advertisement where Office Depot and OfficeMax customers will see the two national brands together as one.
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The Car as a Store: A New Hope
When industry experts talk about retailers connecting with today’s mobile consumer, they are generally referring to customers who always travel with smartphones and tablets. But there is another type of “mobile” consumer touchpoint retailers should be targeting, and that is the automobile.