Sales & Marketing

Boston — Three in four (75%) retailers can or intend to identify customers when they walk in the store, including 3% who already do so and 72% who are planning to do so within five years. According to the new 2014 CRM/Unified Commerce Benchmark Survey of top North American retailers from Boston Retail Partners, 95% of respondents indicated customer experience/ customer engagement is one of their top three current initiatives.

Shopzilla, a leading platform that connects 50 million retail shoppers monthly with online marketers, has consolidated three marketing-centric business units — Audience Discovery and Activation Services — under the Connexity brand name.

“Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers to learn more about their customers, discover valuable audiences, and activate new consumers at scale,” the company said in a statement.

Kellogg’s has teamed up with New York Times bestselling author, Emmy-nominated TV personality and board-certified emergency medicine physician Dr. Travis Stork in a campaign that touts the importance of breakfast and positions the brand as a valuable source of protein grains.

The company plans to promote various cereal brands such as All Bran, Frosted Mini-Wheats, Raisin Bran and Special K Original by pointing out how much protein and other essential nutrients can be found in one serving plus one cup of skim milk.

Fort Worth, Texas — Trademark Property Co. is managing the major expansion and renovation of Saddle Creek in the Memphis, Tenn., suburb of Germantown.

Demolition has commenced on 20,000 sq. ft. of existing space on the southwest side of Poplar Avenue and West Street, with work scheduled to begin soon on 40,000 sq. ft. of new retail space for that area.

Goodlettsville, Tenn. — Dollar General plans to expand its nationwide presence into three new states within the next year, increasing the company’s presence to 43 states across the country. The discount retailer will begin construction on stores in Maine and Rhode Island in fall 2014, with plans to expand into Oregon in early 2015.

Irvine, Calif. — Sage North America is releasing the new Sage Exchange Payment Management System to consolidate all of retail small-to-mid-sized business (SMB) payment activity onto one platform. SMBs can use Sage Exchange to monitor and manage the payments from all their sales environments: on the web, over the phone, through mobile devices, or at their storefront, on a 24/7 basis.

Roughly 1,300 American Eagle Outfitters employees are participating this year in the retailer’s second annual AEO Better World Community Day.

The operator of more than 1,000 stores throughout the U.S. and several international markets developed the community involvement initiative last year as a means to unite employees for a common cause to make a difference at the local level. The company designated Tuesday, June 10 as Better World Day.

Ankeny, Iowa — Casey’s General Stores reported that the board of directors elected Terry W. Handley to serve as president of the Company, effective immediately.  He  will continue to serve in his present role of COO.