Sales & Marketing

New York -- Teen apparel retailer PacSun is partnering with content creators from YouTube in a fun back-to-school marketing campaign. The campaign will feature YouTube stars from StyleHaul, an online community of YouTube subscribers dedicated to women’s fashion and beauty, AdWeek reported.

New York -- Toms, the footwear company best known for donating a pair of shoes to a child in need for every pair it sells, has sold a 50% stake in its company to private equity giant Bain Capital LLC. The investment will help Toms expand its distribution in Europe, Asia and in the United States, including increasing its store count from its current two locations.

The investment reportedly values Toms at about $625 million, including debt. Blake Mycoskie, who founded Toms in 2006, will retain a 50% stake and remain at the helm.

New York -- Foot Locker on Friday turned in another winning performance, posting sales and income for the second quarter that topped analysts’ estimates.

Net income for the quarter increased to $92 million, from $66 million in the year-ago period.

Total sales increased 12.9%, to $1.64 billion, compared with $1.45 billion for the corresponding prior-year period. Excluding the effect of foreign currency fluctuations, total sales for the second quarter increased 11.7%.  

New York -- Ann Inc. on Friday reported earnings of $32.7 million in its fiscal second quarter, down from $35.6 million in the second quarter of 2013. Its results were in line Wall Street expectations. Looking ahead, the company forecast revenue for the third quarter below Street estimates and also lowered its revenue outlook for fiscal 2014.

Total net sales for quarter were $648.7 million, compared with net sales of $638.2 million in the year ago period.

Calgary, Alberta, Canada -- Sears Canada Inc. announced the opening of a new 240,000-sq.-ft. fulfillment center located in Calgary, Alberta.

New York -- Saks Fifth Avenue will open a three-level, 107,000-sq.-ft. store in Brickell City Centre, Miami.

The store, scheduled to open in fall 2016, will help anchor the mixed-use development, which is currently under construction. The project includes residential, office and hotel space, along with a 565,000-sq.-ft. shopping center.

The Italian luxury brand Fendi gets social in Manhattan’s SoHo neighborhood, opening a pop-up whose brick walls are adorned with neon hash tag signs.   

The 630-sq.-ft. shop, dubbed #fendisoho, combines sophisticated touches — leather and velvet — with a playful, arcade-themed décor that includes custom vending machines, where products dangle from mechanical claws.   

New York -- Aeropostale Inc. on Thursday reported a second-quarter loss that was less than the Wall Street expected. It also forecast a bigger-than-expected loss for the current quarter.
 
Aeropostale, which has lost money for seven consecutive quarters, reported a net loss for the second quarter of fiscal 2014 of $63.8 million, compared to a loss of $33.7 million in the year-ago period.