Sales & Marketing

New York – Vertical specialty apparel retailer Ugg for Men is launching a global omnichannel advertising campaign in partnership with NFL quarterback Tom Brady. The campaign, “This is Ugg,” launches Sept. 2 and features a series of three 60-second video spots that will air on YouTube and TV.

The campaign will also feature a concurrent print component. Los Angeles-based M&C Saatchi served as creative agency.

The Family Dollar board is under new pressure to walk away from a deal with Dollar Tree after Dollar General further increased an already more generous counter offer.

Early Monday Dollar General increased its all cash offer to $80 a share from $78.50 a share and increased the number of stores it said it would be willing to divest to 1,500 from 700. The company also said it would be willing to pay Family Dollar a $500 million reverse break-up if the deal failed to secure antitrust clearance.

Plano, Texas – J.C. Penney Company is launching a new online sports store on its e-commerce site that will be powered by Fanatics, an online retailer of officially licensed sports merchandise. Fanatics, which operates the e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites, will provide fans with a selection of team sports apparel and merchandise at JCPenney.com, offering more than 300,000 licensed products spanning all the major sports leagues.

Nordstrom Inc. has become the first retailer to launch the Like2Buy platform, which allows Nordstrom.com customers to directly purchase items featured on the retailer’s Instagram page. The commerce-enablement of visually oriented social platforms, such as Instagram, Pinterest and Vine, is an inevitable development as social media becomes more focused on photos and videos and less on text. The preference most Millennials have for visually oriented social media reinforces the value that commerce enabling these platforms has for retailers.

Atlanta – The Home Depot Inc. is the latest retail chain to investigate a possible credit card data breach.  

“I can confirm we are looking into some unusual activity and we are working with our banking partners and law enforcement to investigate,” said Home Depot spokesperson Paula Drake in a prepared statement.

Goodlettsville, Tenn. -- The battle for Family Dollar moved into higher gear on Tuesday with Dollar General raising its bid for Family Dollar to $9.1 billion, or $80 per share, up from $78.50 per share in its previous offer. Dollar General also warned that it would attempt a hostile bid if Family Dollar refused to enter into talks regarding the new offer.

Chicago -- Men’s lifestyle retailer Haberdash will unveil a new retail "Convergence" concept at its store at the Roosevelt Collection in Chicago's South Loop.

The "Convergence" model integrates the company's daily e-commerce operations into the store location; photo studio, pick, pack and ship and client services.

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has added Morrisons to its list of clients.
 
Profitero will provide competitor market data to Morrisons via its Price Intelligence solution, enabling the supermarket to match online shoppers’ favorites from their usual list of purchases at another supermarket. With one click, online shoppers can import their shopping lists into the Morrisons’ website.