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Survey: Retailers expect online holiday sales to increase; 41% to offer free shipping
Research Triangle Park, N.C. -- Forty-one percent of online retailers plan to offer free shipping and returns as a strategy to increase holiday sales this year, according to a new survey by Channel Advisors, and free shipping also ranked as the most successful service feature for generating a higher level of customer satisfaction. The Multichannel E-Commerce Study also reveals that 86% of surveyed retailers expect to increase their year-over-year online holiday sales in 2014.