Sales & Marketing

Seven weeks into her new role as chief operating officer of Walmart’s U.S. stores division Judith McKenna shared insights into her priorities for the retailer’s domestic business with a gathering of more than 400 suppliers Friday morning.

Toys "R" Us is expanding its partnership with the Special Olympics with a whopping $1.25 million commitment toward sponsoring the 2015 Special Olympics World Games.

The Games, which will welcome 7,000 athletes and 3,000 coaches representing 177 countries, to Los Angeles, Calif., from July 25 to Aug. 2, is the flagship event of the Special Olympics and biggest sporting event of the year. The 2015 World Games marks the first time in 16 years that the Summer World Games have been held in the United States.

A stronger than average flu season helped Rite Aid post an increase in same store sales for January.   The company reported a 4.8% increase in same-store sales for the four weeks ended Jan. 24. Rite Aid's January front-end same-store sales increased 2.9%.  

San Francisco -- Incoming Gap Inc. CEO Art Peck is wasting no time reshaping the apparel giant. In its latest management shakeup, the retailer named company veteran Scott Key to the new position of senior VP and general manager of customer experience for its namesake brand. It also announced that Rebekka Bay, creative director for the Gap brand, was departing the company, effective immediately.

The latest changes come on the heels of Gap’s announcement last week that it was shutting down its Piperlime brand.

By Scollay Petry, OtherLevels

Top of mind for retailers wanting to better engage with shoppers in their brick-and-mortar locations this holiday season are in-location technologies (e.g. beacons) and the personalization tactics they make possible. According to MediaPost, about 20% of retailers already use iBeacons, while 54% plan to implement the technology by 2015. With the promise of immediacy and “in-store engagement,” others undoubtedly will jump on the beacon bandwagon soon.

Tractor Supply pulled off double-digit sales growth for the fourth quarter and full year ended Dec. 27, 2014, a picture that CEO Greg Sandfort attributed to balanced progress.

San Luis Obispo – In what could be a preview of Sunday’s Super Bowl performance, Patriots fans have been outselling Seahawks fans overall in the month of January by 258%. According to data from Shopatron, although in total Patriots fans have spent more, individually their Seahawks counterparts have been more zealous, spending an average of 15% more than Patriots fans on each individual order.

Franklin, Tenn. – About four- in-10 retailers plans on using both Apple Pay (43%) and predictive analytics (42%) by the end of 2015. According to a new study from IHL Group, “Retail 2018 – Retail Transformed,” things are looking up for both store growth and IT spend.