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Perfumania redesigns digital presence
Bellport, N.Y. – Perfumania Holdings is launching a new digital corporate platform. Conceived and built by Ready Set Rocket, the new Perfumania digital corporate presence includes a fully redesigned corporate website.
In addition, Ready Set Rocket set forth a digital strategy for the new Perfumania Holdings digital corporate identity focused on the following core elements:
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Cost cuts ahead at Toys “R” Us
A strengthened omnichannel fulfillment model helped slow the pace of sales declines at Toys “R” Us last year and now the retailer is looking to execute the next phases of transformation strategy to restore profitable growth.
The company spelled out details of its strategy on March 25 during an investor conference with presentations from Antonio Urcelay, chairman and CEO, Hank Mullany, president of Toys “R” Us, U.S. and Mike Short, executive vice president and CFO.
