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MasterCard buys cloud analytics firm Applied Predictive Technologies
Purchase, N.Y. - MasterCard will acquire cloud-based analytics provider Applied Predictive Technologies (APT) for $600 million.
APT’s Test & Learn platform enables users to apply analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives. -
Amazon takes aim at the B2B market
Amazon may be looking to grab a piece of the B2B pie from retailers such as Staples by launching an Amazon Business marketplace stocked with hundreds of millions of business products.
The e-commerce giant says Amazon Business customers will also benefit from free two-day shipping on tens of millions of eligible items, multi-user business accounts, approval workflow, payment solutions, tax exemptions, dedicated customer support and much more.

