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Sales & Marketing

  • Omnichannel strategy lifts New York & Company

    New York & Company Inc. says a stronger focus on omnichannel is helping the retailer increase traffic in its stores and sales online.

  • Lands’ End launches omnichannel fall campaign

    Dodgeville, Wis. — Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

    Lands’ End will kick off the new strategy with the introduction of different initiatives including two new lifestyle campaigns, Quality.Time and A Closer Look at the Land. Each will be featured online and in catalog format.

  • The Fresh Market is wilting under competitive pressures

    The Fresh Market is not so fresh anymore to shoppers, if the retailer's second quarter results are any indication.

    The upscale grocery chain reported that same-store sales decreased 1% for the second quarter ended July 26, and the retailer expects an even bigger decrease in the next quarter, both below analysts' estimates. 

    The company reported 36 cents EPS for the quarter, missing analysts’ estimates of 40 cents. Net income rose 53.5% to $17.5 million, while net sales increased 4.7% to $442.1 million. 

  • Completed merger creates third-largest U.S. specialty retailer

    Mahwah, N.J. — Ann Inc. is no more. 

    Ascena Retail Group Inc. has completed its acquisition of Ann Inc., formerly called Ann Taylor. Shares of Ann Inc. will be delisted from the NYSE and trading  ceased at the close of business on Friday, August 21st.   

  • Whole Foods philosophy tested by 'tough times'

    The CEO of Whole Foods says that despite the company's recent bad publicity and sales growth struggles, the retailer plans to stay the course of "conscious capitalism."

  • Rising costs halve Gap profit in Q2

    San Francisco – Gap Inc. experienced increases in cost of goods sold and operating expenses as sales fell during a difficult second quarter of fiscal 2015, resulting in substantial profit decline. Gap reported net income of $219 million, down 51% from $332 million in the same quarter the prior fiscal year.

  • Sam's Club gets social with small business shoppers

    Sam’s Club is taking its efforts to woo small business customers to social media.

    The retailer is launching #SmallBizHelp, an interactive social media campaign that offers expert advice on starting and running a business.

  • NFL stars work out their issues for Foot Locker

    Just in time for football season, Foot Locker has launched a new video campaign starring two of the best receivers for the New York Giants.

    The New York-based specialty athletic retailer has unveiled "Thoughts," a new commercial starring New York Giants wide receivers Victor Cruz and Odell Beckham, Jr., highlighting the brand's back-to-school campaign.

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