Sales & Marketing

It won’t impact retailers’ bottom line as much as the new Buy Now button, but Twitter is continuing its evolution into more of a sales-oriented digital platform.

Twitter is testing a new feature called “Promoted Moments,” which builds on its Moments offering that was launched at the beginning of October. Twitter Moments allows users to click on a special tab and view a curated list of stories considered to be the “best” on Twitter.

Before retailers compete for holiday sales they are competing for seasonal talent that will have a big impact on their performance. Here’s a look at whose hiring season help and how many positions are being filled.

U.S. consumers will generate only a lackluster 3.2% year-over-year increase in holiday sales, according to the latest forecast of November-December spending.

Customer Growth Partners’ 15th Annual Holiday Forecast says retail sales for the holiday period will reach $607 billion, a new record, but the anemic 3.2% pace reflects declining median incomes for all but the top 20% of households.

Fast-casual dining chain Johnny Rockets is expanding its range to include customers in the countries of Italy, Paraguay and Canada.

As part of its strategy to double its global footprint by 2017, Johnny Rockets has signed agreements for 49 new restaurant locations in those three new markets. Some locations will open as early as 2016.

New York -- Howard Hughes Corporation announced McNally Jackson Books will open a new location in 2017 at the iconic Seaport District in New York. The independent New York bookstore will set up shop in Schermerhorn Row along the cobblestoned streets of the historic district and bring a new literary experience to the Seaport with a refined and carefully curated selection of books, free interactive event programming, a café with outdoor seating and a family-friendly reading area for children to engage the growing residential community.

The produce department at Walmart is about to take on the appealing look of a country market thanks to a new supply chain and merchandising solution.

Walmart plans to begin using a new style of wood grain reusable plastic containers (RPCs) for wet and dry produce such as apples, potatoes, onions and citrus items.

New York -- Brixmor Property Group named Michael Hyun as its new chief investment officer and as a member of the Company's Management Committee, effective Dec. 14. Hyun will be responsible for the strategic and day-to-day oversight of business development, portfolio management and capital recycling for Brixmor.

Cincinnati -- Steiner + Associates and Bucksbaum Retail Properties opened their highly anticipated 1.2 million sq. ft. Liberty Center in Cincinnati. Liberty Center is one of the largest mixed-use projects to open in the U.S. this year.