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Neiman Marcus allows closer look at online shopping
Neiman Marcus is taking the capabilities of its digital lookbooks to a whole new level.
Neiman Marcus has deployed the Zmags Creator rich media marketing platform to design and publish shoppable lookbooks on its e-commerce site. The retailer’s more than 150 annual lookbooks serve as the primary way to highlight designer merchandise on its site.
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Breaking IoT barriers produces retail benefits
Establishing an Internet of Things (IoT) technology strategy may not be easy, but can offer substantial rewards to retailers who overcome the inevitable challenges.
“There is a vast opportunity to use IoT technology to connect retailers with their assets and consumers,” said Michael Colaneri, VP of sales for restaurant, retail and CPG, AT&T, during an exclusive interview with Chain Store Age. “But it requires business process re-engineering to connect multiple edgepoints.”
