Skip to main content

Sales & Marketing

  • LEADERSHIP TRANSITION

    Taking the reins of Toys “R” Us in July 2015, new CEO and chairman David Brandon recognized one of the biggest challenges he faced would be inspiring others to execute his vision of what the company could be. The retailer had gone through a decade of leadership changes, and Brandon was well aware that frequent executive changes, strategic shifts and cost-cutting can cause stress and a lack of trust.

  • BALLSTON QUARTER

    Project Owner: Forest City Enterprises

    Company HQ: Cleveland

    Project Location: Arlington, Virginia

    Project Size: Total project is 1 million sq. ft.; Ballston Quarter is 325,000 sq. ft.

    Project Status: Opening 2018

    Project Website: www.ballstonquarter.com

  • Retailer Sparks Controversy

    There has been a bit of controversy lately regarding Urban Outfitters’ recent request that some of their salaried employees “volunteer” to fill normally hourly roles in fulfillment centers and retail outlets.

  • Ins and Outlets

    Outlet malls are often associated with not only appealing deals on name-brand products, but also with driving long distances to get to the far-flung locations where outlets have traditionally been located.

    But that is all changing — and changing fast.

  • IT Outsourcing

    The need for technology innovation in retail has never been greater, and the proper assets and expertise are not always available in-house.

  • Disloyal customers offer holiday hope

    Customers show surprisingly little reaction to loyalty programs, but for the upcoming holiday season this could be a good thing for retailers.

  • Worth the Switch

    Retail facilities are making the shift to LEDs, a more efficient, brighter and longer-lasting lighting option that saves energy and reduces operating costs. Its rapid return on interest makes LED retrofitting a smart, simple fix.

    But what if LED lighting installations could also increase and guide purchasing decisions? What if thoughtful placement and controlled lighting could make customers feel more comfortable and safe, and make employees more productive?

  • Walmart, Target in Cyber Monday shift

    First it was Black Friday encroaching on Thanksgiving. Now, Cyber Monday is bleeding into Sunday night with Walmart and Target employing new promotional strategies.

X
This ad will auto-close in 10 seconds