Sales & Marketing

Digital marketing is a discipline that is rapidly evolving; that’s because the Web itself is changing faster than ever. We’re nearing the realization of Web 3.0 – The Semantic/Intelligent Web – thanks to the mountains of data pouring out of new devices, products, and social platforms every second of every day.

As a result, marketers need to understand how this deluge of data impacts content & community marketing strategies.

Callison and RTKL have officially joined forces as CallisonRTKL.

The firm announced several senior-level appointments to launch its next level of growth:

Eric Lagerberg (New York) has been named executive VP and will serve as global practice group leader for retail stores and regional director of North America for CallisonRTKL.

We all know the stress of seasonal shopping can make the holidays anything but merry for consumers.

However, there are a few key customer experience features retailers can offer to help make this time of year bearable, if not downright happy, for beleaguered shoppers. The holiday customer experience should be:

App-centric

Specialty outdoor retailer The North Face is engaging its nature-oriented online customers in a very down-to-earth way.

The North Face is launching a new interactive online shopping experience. Using the IBM Watson artificial intelligence platform and Fluid XPS intuitive recommendation engine, customers can now use natural conversation as they shop online to receive personalized outerwear recommendations.

It’s no secret Amazon.com counts Google and Apple as two of its biggest competitors for general online domination. So, according to Motley Fool, Amazon is expanding a specific benefit of its Prime paid loyalty service intended to both boost membership and stay current with Google and Apple’s consumer offerings. 

Read more by clicking here.

The strong dollar’s influence on tourism and store traffic led the Neiman Marcus Group to report a decline in same-store sales for the first time in six years.

It’s no secret Amazon.com counts Google and Apple as two of its biggest competitors for general online domination. According to Motley Fool, Amazon is expanding a specific benefit of its Prime paid loyalty service intended to both boost membership and stay current with Google and Apple’s consumer offerings. [Motley Fool]

New York -- Douglas Elliman's Retail Group has arranged a lease for LF Stores at 1258 Third Avenue, New York, New York. Located between 72nd and 73rd Streets, the space offers 30 feet of frontage on one of Manhattan's premier avenues for ladies' fashion and fine dining. The Los Angeles-based brand has 30 stores nationwide, including five in the New York Metropolitan area, including one in Soho, and is designed to appeal to teens and young adults.