Costco’s profit fell short of analysts’ estimates at the mid-point in its fiscal year, but business trends were solid in the company’s second quarter with a 4% same store sales increase at U.S. locations.
The company said its total revenues for the period ended Feb. 14, which included the holidays, increased 2.6% to $28.2 billion. Merchandise and service sales increased 2.6% to $27.9 billion and membership fees increased 3.6% to $603 million.
In fourth quarter 2015, mobile phones served as the primary engine of online retailing.
According to the fourth quarter “Demandware Shopping Index,” mobile phones were responsible for all growth in digital visit (112%) and basket (104%) size. Rates exceeding 100% indicate that digital visits and baskets actually shrank among users of tablets and PCs.
Mobile phones also accounted for a solid 68% of majority of digital order growth, with tablets and PCs accounting for the other 32%.
