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Sales & Marketing

  • Making Properties Pop

    Pop-ups. They have become a phenomenon in several major cities. From pop-up shops that capitalize on holiday sales to pop-up restaurants that are impressing foodies from coast to coast, this trend is here to stay — even in traditional office buildings.

  • PizzaRev: Fast-casual eatery all fired up for growth

    Fully customized pizzas tailored to each guest’s liking, served up in minutes. That’s the idea behind PizzaRev, a Los Angeles-based fast-casual pizza chain whose “build-your-own” approach is bringing food customization to a new level.

  • RFID Update

    A seamless customer experience begins with a complete, real-time view of enterprise product assortment. However, RFID technology is taking this concept of “inventory awareness” to previously unimagined levels.

  • Starbucks Does Vegas

    Starbucks is giving customers a front-row seat on the famed Las Vegas Strip.

    The coffee giant has opened a 3,200-sq.-ft. location in Grand Bazaar Shops at Bally’s Casino complex. The store is unusual in that, instead of the typical tables with chairs, it offers theatrical stadium seating (for 30 to 40 people) in the center of the store and surrounding bench seating.

  • PREIT accelerates efforts to improve portfolio quality and balance sheet

    Philadelphia -- PREIT announced that its recent sale of Palmer Park Mall marked the ninth lower-productivity mall sold by the company since having announced its plans to divest non-core properties in late 2012. These properties generated average sales per sf of $254 at the time of sale. The company also has four additional malls under contract with significant non-refundable deposits. Pro-forma January 31, 2016 portfolio sales per square foot excluding the assets sold or under contract for sale are $451.

  • New Concept Has BIG Plans

    A new retailer aims to blend physical retailing with e-commerce — and to do it with Latin flair. The concept, Star World, is the brainchild of veteran retailer Jerry Azarkman, formerly with (and co-founder of) Curacao, a Los Angeles-based department store targeting Hispanics.

    Star World made its debut in October, opening a two-level 30,000-sq.-ft. store in Huntington Park, California.

  • Teen apparel retailer hires financial advisors

    Pacific Sunwear of California has hired financial advisors to help deal with its maturing debt, according to The Wall Street Journal.

    In 2011, PacSun received a $100 million credit line from Wells Fargo and a $60 million loan from an affiliate of Golden Gate Capital. Both loans will be due in December, the report said.

    Similar to other teen retailers, PacSun has been dealing with increased online competition and a shift in teen spending. The company has had three consecutive quarters of declining sales and negative same-store sales.

  • Dick's Sporting Goods celebrates its in-store Olympians

    Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

    The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

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