Sales & Marketing

Five Below is expanding at a fast clip this year.

The extreme-value brand for pre-teens and teens will open its first store in Oklahoma, in Oklahoma City, on June 3, 2016.  

A second store Oklahoma, in Edmond, will open on June 24, 2016.

The Philadelphia-based chain is one of the fastest growing retailers in the country. It plans to open approximately 85 new stores in 2016, up from 71 stores in 2015.
 

The long-drawn out battle over the merger of Staples and Office Depot has claimed its first victim.

Staples chairman and CEO Ron Sargent will step down after the chain’s annual shareholders meeting on June 14. His exit comes just weeks after a federal judge struck down Staples’ proposed acquisition of rival Office Depot. http://www.chainstoreage.com/article/staples-and-office-depot-call-merger-wake-ruling
 

Storytelling elements provide an immersive brand experience at Ugg’s new global store concept, at Disney Springs, Lake Buena Vista, Florida. The brand’s Californian roots, connections to nature and modernist vibe all come into play in the 2,828-sq.-ft. space, which has a relaxed, soothing ambience.

A well-located, 30-year-old mall is about to undergo a major overhaul and add a much-needed shopping, dining and entertainment alternative in the Myrtle Beach marketplace.

According to Misuma Holdings and Peak Financial Partners, Myrtle Beach Mall will launch a full redevelopment in 2017.  

A new report from HRC Advisory finds that retailers’ online sales are eroding in-store sales and taking a big bite out of retail profitability. Chain Store Age editor Marianne Wilson spoke with Antony Karabus, CEO, HRC Advisory, about the study and its implications for retailers. 

What did you find most surprising in the study findings?

Nordstrom has opened its second full-line store In Toronto.   The department store retailer opened a three-level, 199,000-sq.-ft. store at Yorkdale Shopping Centre on Oct. 21. It is the company's second location in Toronto, with the first, at CF Toronto Eaton Centre, opening in September.      

Online home furnishings retailer Wayfair Inc. is rolling out an in-house-developed display advertising platform that will deliver tailored messages and collect customer data.

Known as Magellan, the platform was built in-house by Wayfair’s engineering, data science, and marketing teams. Magellan leverages enhanced bidding models that allow the flexibility to continually enhance targeting capabilities over time. This targeting also lets third-party Wayfair Media Solutions users extend the reach of their advertising programs.

Consumers who use mobile devices for shopping are prime targets for retailer loyalty programs.   According to a new study from Forrester Research, “Master Your Mobile Loyalty Moments,” customers who participate in loyalty programs are more likely to be mobile. Forrester data shows 31% of loyalty program members, but only 15% of all U.S. online adults, will use a brand’s mobile app.