Letting customers pick up online orders at physical stores may be a hot retail trend, but Target has reportedly decided to terminate a test of the offering.
According to The Consumerist, Target will end a pilot of the Curbside online pickup service it has been running since October 2014 in mid-June. The retailer will cease partnering with Curbside at 121 stores in several major markets to focus on core digital offerings such as the Cartwheel mobile app.
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