Sales & Marketing

Menswear retailer bullish on Internet of Things, RFID

While most retailers continue to dip their toes in the Internet of Things waters, Thomas Pink has jumped in with both feet — and is seeing results.

The luxury menswear brand is involved in an IoT proof-of-concept test at its store on Wall Street in downtown Manhattan. Using a cloud-based IoT platform from Acuitas Digital, the retailer has the backbone it needs to seamlessly integrate networking, hardware, software and analytics solutions — all necessary pieces to digitize the physical store.

Shoppers may notice digital ads, but they are not necessarily clicking on, or responding to, them.   That’s according to a new study by Valassis, “Motivating the Dynamic Shopper: Purchase Decisions In-Progress,” which analyzes how digital ads best engage and then motivate customers to take action. Three groups were studied; parents, millennials and Gen X.   

Amazon leads the way in the retail industry when it comes to creating an emotional bond with customers, but the industry as a whole lags behind two other categories.    That’s according to MBLM’s Brand Intimacy 2017 Report, in which Amazon placed first in the retail category. followed by Whole Foods Market and Target Corp. The remaining brands in the top 10 for the retail industry are: H&M, Macy’s, Nordstrom, Sephora, Ikea, The Home Depot and eBay.  

There’s no denying that Amazon has changed the face of retail, but there are many misconceptions about how the company actually operates. Unfortunately, these fallacies are leading many retail companies into making bad strategic business decisions as they try to duplicate Amazon’s success.

The following is a breakdown of some myths — along with a few takeaways:

Shopping center owners added fewer centers in 2016, but demonstrated that less is more

As physical shopping centers battle furiously for customer share, more developers are realizing that bells and whistles aren’t just optional; they’re essential. No matter the size or scope, new shopping centers have to offer something extra to an increasingly discerning consumer — and the group of owners highlighted here is doing just that.

Ever since the announcement of Amazon Go and its promised checkout-free shopping experience, retailers have been left wondering, “what does Amazon Go mean for the rest of retail?”   

Chain Store Age recently spoke with Goro Yumiba, chairman and CEO of SATO Global Solutions, and learned how retailers can leverage Internet of Things solutions, including RFID, to bolster in-store experiences.

How can embracing the power of data improve retailers’ business processes, growth and results?

In today’s fast paced dynamic business environment, successful retailers must be responsive to the market and make decisions promptly. Enter the power of data.