Sales & Marketing

Expensive, ineffective loyalty programs are in need of a makeover.   Retailers that shift to digital-centric programs that engage and promote brand advocacy will retain the loyalty of customers, according to the “Intelligence Report: Loyalty 2017.” The report, from L2, evaluates the successes and pitfalls of loyalty programs for 99 consumer brands across activewear, beauty, big box, department stores, and specialty retail.  

On the heels of opening its first location in Arizona, West Elm is entering a new state.   The home furnishings retailer, a division of Williams-Sonoma, will open its first store in Maine, in the historic Old Port district of Portland. The 12,000 sq. ft. location will open its doors on Thursday, July 27.   

An industry veteran has been tapped to lead operations at of the nation's fastest-growing fast-casual restaurant companies.    Mod Super Fast Pizza Holdings has appointed  Paul Twohig to the new role of COO,  effective immediately. The appointment comes as the company continues its rapid expansion in the United States and abroad. With Twohig’s arrival, Chris Schultz, former senior VP of operations, will take on the new role of senior VP, international to lead Mod’s development abroad.  

Dick's Sporting Goods Inc. is shutting down its women's fashion/fitness store format.    Dick's is closing its two existing Chelsea Collective stores on August 6. Dick's launched the brand in 2015, but it never expanded it in any signficiant way.   

  Retailers who frustrate consumers risk brand abandonment.    Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. The study was undertaken in partnership with SAP Hybris.   

The TJX Companies will debut a new, off-price home store concept in August.    HomeSense will open its initial U.S. location on  August 17, in Framingham, Mass.  Three additional stores are planned by the end of 2017, with locations in East Hanover, N.J., Ocean Township, N.J., and Westwood, Mass.  

Businesses are eager to better serve their clients, but most lack the skills, processes and technology needed to leverage data effectively.   In fact, 61% of U.S. companies agree that inaccurate data is undermining their ability to provide an excellent customer experience, according to “Investing in Digital Transformation: The Year’s Most Sought-After Data Roles,” a report from Experian Data Quality.  

The newest batch of start-ups are making their way to Minneapolis for the second annual Target + Techstars retail accelerator program.   After receiving applications from more than 3,000 technology start-ups — 70% of which had a co-founder who is either female or comes from an ethnically diverse background — Target whittled the list down to 10 finalists for this year’s tech accelerator. Companies range from online advertising to rebates to clothing alterations, and hail from Minneapolis to as far as Belgium.