Women's fitness concept closing up shop

Dick's Sporting Goods Inc. is shutting down its women's fashion/fitness store format.



Dick's is closing its two existing Chelsea Collective stores on August 6. Dick's launched the brand in 2015, but it never expanded it in any signficiant way.



"We opened Chelsea Collective stores as a lab to more thoroughly understand the women's specialty athletic business. As the leases at both locations are expiring soon, we have concluded the very successful experiment," stated Dick's, reported Marketwatch.



A message posted on Chelsea Collective's Facebook page stated: “Chelsea Collective is closing on August 6th. Thank you for being a loyal customer! Please visit our partner, Dick’s Sporting Goods, for your fitness and fashion needs."