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Survey: 36% of shoppers made purchases on Prime Day
The third annual Amazon Prime Day attracted more shoppers than ever, with many attracted by personalized marketing efforts. Thirty-six percent of respondents confirmed they made a purchase on Amazon Prime Day in a survey from Periscope by McKinsey, which conducted online research with U.S. shoppers to explore their attitudes and actions regarding the online giant's mega-sale. This was a substantial increase on the 22% who said they had actively shopped for Prime Day deals in 2016.

