Sales & Marketing

American Eagle Outfitters is entering an emerging global retail market.   The teen retailer is preparing for its debut in India. American Eagle’s expansion will be supported through a multi-year license agreement with the Aditya Birla Group. The Indian conglomerate has an extensive retail portfolio, as well as strong digital and omnichannel capabilities.    The first stores are expected to open in Mumbai and Delhi in Spring 2018.  

An uptick in consumer spending could drive sales as high as $1.05 trillion this holiday season.   Retail holiday sales should rise a healthy 4% to 4.5% over last year's shopping season — a factor that could drive sales between $1.04 trillion and $1.05 trillion between November 2017 and January 2018, according to the annual retail holiday sales forecast from the firm’s retail and distribution practices. (Holiday sales are seasonally adjusted, and exclude motor vehicles and gasoline.)  

Looking toward the future, Toys ‘R’ Us’ CEO has established a recovery plan.   In a meeting at Toys “R” Us’ pop-up store in Times Square, chief executive David Brandon outlined the company’s turnaround plan, internally called “Project Sunrise.” From a high-level, it includes integrating its online and in-store shopping experiences, adding faster shipping and better technology and customer service, according to Reuters.  

UPS is ramping up its holiday workforce.   The company plans to hire approximately 95,000 seasonal employees to support an anticipated increase in package shipments during the 2017 holiday shopping season. UPS expects increased delivery volume to span between early November and January 2018.    This marks the fourth straight year that UPS is hiring this number of employees for the holiday season, according to Reuters.   

School may be back in session, but the back-to-school (BTS) shopping frenzy continues.    And as parents continue to purchase merchandise from newly distributed classroom supply lists, 42% of BTS shoppers expect to spend more this school year compared to 2016, according to new research and insights from Acosta, a sales and marketing agency in the consumer packaged goods (CPG) and retail merchandising industry.  

Walmart customers that receive government assistance can now shop for food online.    The discount giant is allowing customers enrolled in the Supplemental Nutrition Assistance Program (SNAP) — the formal term for food stamps — to place online orders. However, the program does come with one loophole.  

Grocers that offer digital resources on e-commerce sites are positioned to attract, convert and retain online customers going forward.   This was according to “Beyond the Supermarket Shelves: How Consumers are Navigating the Grocery Shopping Experience Online and In-store,” a report from PowerReviews.