Sales & Marketing

Survey: What brands do CMOs think get omnichannel right?

A new study of chief marketing officers reveals the brands these executives think do the best job of omnichannel engagement.
Amazon looks to reduce shipping costs, carbon footprint with ‘Amazon Day’ program

Amazon is offering Prime members a more tailored delivery option that will also help the retailer lower its escalating shipping costs and reduce its carbon footprint.
Canadian fashion retailer puts freeze on loss

Fast-fashion retailer Ardene is ensuring loss does not grow as the business expands.
Target in limited-edition partnership with Vineyard Vines

Target Corp. looks is going preppy with a brand that is a favorite of younger consumers.
J.C. Penney to close 18 full-line stores, nine specialty stores

J.C. Penney is trimming its real estate footprint as it looks to allocate its resources to stores and initiatives that offer the greatest long-term value potential.
Walmart launches service to ease payment

Walmart is providing a new option for customers to pay for purchases over time.
Survey: What draws young adults to brands?

Adults under 30 have a different notion of “brand loyalty” than other consumers.
Chuck Rubin out as CEO of Michaels Companies

The Michaels Company is looking for a new chief executive.

J.C. Penney beefs up executive team; new hires include former Target exec