Retail Execution

Cincinnati, Ohio — Phillips Edison & Co. has appointed Robyn Capuano Hays senior leasing director for The Shoppes at Parma, a $70 million redevelopment of the former Parmatown Mall, currently underway in Parma, Ohio, not far from Cleveland. The project includes an enclosed shopping mall, power center, strip center, outparcels, restaurants, and office space.

ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, has signed Journeys as its 1,000th customer. The milestone agreement aims to enhance the in-store customer experience at more than 1,000 North American locations of the specialty lifestyle retailer.

Fort Worth, Texas -- RadioShack is partnering with hardware manufacturer and accelerator PCH International to create RadioShack Labs, a collaboration to help inventors and start-ups bring their products direct to the market — and hopefully boost store traffic. As part of the agreement, the retailer will open dedicated areas in RadioShack stores that feature new and innovative products from startups. The shops will utilize a direct-to-store model for select products, reducing inventory requirements and increasing inventory turn in the stores.  

Retail Solutions, a global provider of cloud-based, Big Data analytics and real-time intelligence for the consumer products industry, has selected Gigwalk, a local visibility software platform, to power its new RSi Intelligent Crowdsourcing solution.

According to the company, its new offering provides clients with end-to-end business intelligence that drives sales by delivering real-time, actionable intelligence to field operations for improved in-store retail execution and on-shelf availability.

Fort Wayne, Ind. -- Vera Bradley announced that Karen Peters has been named executive VP, retail and wholesale sales.

Peters has 25 years of retail experience including multi-store management and merchandising. Between February 2005 and March 2014, she served as senior VP, director of stores for Saks Fifth Avenue Off 5th. Prior to that, she held key management positions with Sears, Target, and Kohl's.

Vera Bradley has named Karen Peters as EVP, retail and wholesale sales.

Peters has 25 years of retail experience including multi-store management and merchandising. Between February 2005 and March 2014, she served as SVP, director of stores for Saks Fifth Avenue Off 5th. Prior to that, she held key management positions with Sears, Target and Kohl's.

San Diego - Retail Opportunity Investments Corp. (ROIC) has entered into a binding contract to acquire Fallbrook Shopping Center for $210 million in cash. The property is located in West Hills, California, and has approximately 1.12 million sq. ft. of gross leaseable area, of which 98% is currently leased.

ROIC expects to close the transaction during the second quarter of 2014.

Charlottesville, Va. — Firehouse Subs has signed a 2,264-sq.-ft. lease for its first location in Charlottesville, Virginia — at 100 Shoppers World Court.

Divaris Real Estate’s Richmond, Virginia, office represented Firehouse Subs in the transaction. Divaris (www.divaris.com) has represented Firehouse in the site selection and lease negotiations for the majority of its Hampton Roads sites and for several locations in the greater Richmond area.