Loyalty Marketing

By Dan McKone

We are often asked for the “secret sauce” behind a successful loyalty program and whether we can provide a blueprint that can help retailers optimize their approach. In answer, there is no single generic “ideal program” -- the retailer-customer relationship is far too complex to dumb down in this way. The best program for one retailer may be absolutely the wrong plan-of-attack for another, depending on their starting points in terms of:

1. The depth and breadth of the customer relationship;

Nov. 11 2010
By Bridget Trask
Email: [email protected]

Is it ever too early to start planning for the holiday rush? Not in the retail sector, where revenue expectations rely on that all-important spike in fourth quarter sales. Every day counts, especially this year, when retailers will feel the full impact of a major change in the marketplace -- growth in customer demand for a shopping experience via multiple interaction channels.