Bling, Brookshire partner toward mobile tap-to-pay rewards

Mt. Pleasant, Texas Bling Nation said Tuesday that Brookshire Grocery Co. will introduce a “Bling” tap-and-pay program for purchases and rewards. Customers are offered a 5% savings with every transaction up to $100 by using BlingTags at the Brookshire’s and Super 1 Foods banners.

“Through this introductory program, we are bringing the convenience of mobile payments for our busy customers to pay for groceries, while earning bank rewards with just one tap of their phone,” said Tony Mize, store director of Brookshire’s #16 in Mt. Pleasant, Texas.

Customers with a checking account at local community banks sign up and activate a BlingTag, a quarter-sized microchip sticker that adheres to the back of their mobile phone at any Brookshire’s store and at Bling Nation kiosks at select Brookshire’s locations in Mt. Pleasant. Each time a payment is made using a BlingTag, the consumer receives a transaction confirmation and account balance by text message, and loyalty rewards points are automatically tracked.

Brookshire Grocery Co. operates 151 stores in Texas, Louisiana and Arkansas.