Loyalty Marketing

Woburn, Mass. -- Demandware announced that Rockport has selected Demandware Commerce as its new e-commerce platform.

By David King, fulcrm.com

For many retailers, the “best customer” search has been an ineffective venture where the results haven’t warranted the time or expense, despite a host of different efforts. But this tantalizing target keeps pulling dollars out of budgets, dollars that could be spent on creating a more realistic and profitable approach to customers -- one that considers customers’ shifting behaviors and value.

Ann Arbor, Mich. -- Annual analysis released today from ForeSee Results suggests that retailers have reason to be cautiously optimistic about the upcoming holiday season. Customer satisfaction with online retailers on Cyber Monday was the same this year as last, 73.1 on the American Customer Satisfaction Index's 100-point scale. However, satisfaction throughout the 2010 Thanksgiving holiday week and weekend was higher this year than in 2009, which bodes well for retailers hoping to see increasing holiday revenues.

Armonk, N.Y. -- IBM on Wednesday announced that the Bon-Ton Stores website and its seven leading brands have experienced a double-digit increase in their online sales using IBM software to advance their online and mobile commerce features.

By Andy Monshaw, [email protected]

Today's consumers are more informed, influential and decisive than ever before. They demand more from their retailers, both face-to-face and virtually. Those retailers that don’t get it right, risk losing not only their business, but also their endorsement -- with friends, family, and a whole host of online followers. Small to midsize retailers, especially, feel the pressure to find new ways to forge lasting relationships with customers.